digital saturation
makes your print
Look Good
Digital marketing has taken the industry by storm and is here to stay (for good reason), but too much of a good thing is proving to be exactly that —too much. The digital advertising world is bombarding users constantly while the consumer brain just filters them out.
According to a 2023 survey from Marketing Insider Group,
89% of marketers believe digital ads do not work.
Data is revealing print media is standing out as a more effective way to engage, while digital ad buys pay for bot traffic with no measurable ROI, only making tech executives richer.
Print and digital do not have to be mutually exclusive, if done well, both would give you the bang for your buck you are looking for. Whether it’s postcards, brochures, or anything else, print marketing is the ideal solution here. Embed a QR code or provide an augmented reality experience and the options are almost limitless. That said, let’s get technical.
Print is very alive and thriving and has always been the core of our business. Our customers continue to need this service so we continue to invest in it.
We have the tools
you need.
Offset Printing
Offset printing is a great solution for high quantities, high quality and the best consistency.
Our Shinahara Offset Press can print projects up to 29 x 23 inches and offers the most versatility in printing surfaces and finishes.
Digital Printing
Digital printing is a popular, print-on-demand solution for shorter print runs with fewer production tasks than offset printing, resulting in faster turn-around and less costs.
Our Ricoh 9110 Digital Press can print projects up to 12 3/4 x 27 inches and our Ricoh 7210 up to 13 x 19 inches and also offers spot varnish, metallic silver and gold finishes.
Wide Format Printing
Wide format printing is designed to print on a roll of various substrates for large size projects like posters, indoor/outdoor signage, trade show graphics, vehicle wraps and much more.
Our Roland TrueVIS wide format printer prints up to 64 inches wide and 6 colors.
Survey results show people prefer tangible media. It requires 21% less cognitive effort to consume. 75% of participants can remember the name of the company who sent them direct mail, compared to just 44% who received digital mail.